AI Insights · Timothy · April 2025
Top 5 iOS Consumer Finance Apps in Israel: Q1 2025
Explore the performance trends of the top consumer finance apps on iOS in Israel during Q1 2025, featuring FamilyBiz, Splitwise, TravelSpend, iCount, and MyFinanda.
In the first quarter of 2025, the top consumer finance applications on the iOS platform in Israel demonstrated varied performance trends. According to data from Sensor Tower, these apps showed notable shifts in weekly downloads, revenue, and active users.
FamilyBiz - כסף ביטוח פנסיה saw a fluctuating trend in weekly revenue, starting at approximately $1.1K at the end of December 2024 and dipping to around $246 by late January. A gradual recovery followed, peaking at $464 in mid-March. Downloads peaked at 583 in early January, dropping to 121 by late January, before stabilizing around 132 to 163 by the end of March. Active users began at 2.5K, rising to 2.7K early in the quarter, before a slight decline to 2.3K by the end of March.
Splitwise maintained a steady revenue stream, with minor fluctuations between $143 and $258 throughout the quarter. Downloads remained consistently over 1K weekly, with a peak of 1.5K in late February. Active users showed resilience, starting at 40.4K and peaking at 43.9K in early March, before ending the quarter at 42.2K.
TravelSpend: Travel Budget App exhibited stable weekly downloads, ranging from 210 to 410, while revenue varied slightly, peaking at $317 in mid-January and maintaining around $191 by the end of March.
iCount - Business Management experienced variable weekly revenue, starting at $224, dipping in mid-January, and recovering to $249 by late March. Downloads reached a low of 3 in mid-March but saw a slight recovery to 78 by the quarter's end.
!פשוט לשלוט בכסף - MyFinanda had a modest revenue performance, with a peak of $138 in early March. Downloads were low, with a peak of 198 in late December, dropping significantly until a slight recovery to 68 by the end of March.
These insights from Sensor Tower highlight the dynamic nature of the consumer finance app market in Israel, offering a snapshot of user engagement and financial performance across key applications.